Kent Shaffer of Church Relevance, in the February 2007 edition of their newsletter, covered the 3 Fundamental Rules of Church Marketing. Here’s a sampling of what he said, and head on over to read the rest.
Rule 1: Don’t begin with marketing.
First, determine if your church is marketable. Ask yourself if there are things you need to change. Do you have a church that people will want to return to if they come?
Rule 2: Map it out.
Have a starting point, a destination, and a route. Effectively determine the specifics of all three of these.
Rule 3: Cost does not always equal quality.
Just because a medium is expensive does not mean it is effective. Consider your target audience and the cost efficiency of a marketing method before you go ahead with it.