So today, I was thinking to myself, “Self, those guys over at the Barna Group have some pretty neat statistics, why don’t you subscribe to their RSS feed?”
I searched. And I searched. And I searched. Almost frantically, in fact. Where was the little orange button with the white circly things? You know, this one:
Wait, you don’t know? It’s probably one of the most under-utilized technologies by churches today. Let’s be honest. People like me won’t visit your site without that button. As always, Wikipedia does a great job of explaining what RSS is.
Essentially, when you set up a feed reader (aka aggregator), it checks the sites you subscribe to for updates, and automatically loads them so you can read through them–quickly and easily. Personally, I use Google Reader. But there are services from Yahoo, Bloglines and many more.
After subscribing to feeds, you go to your aggregator’s home page, and you’re presented with a handy list of new articles from everyone you subscribe to. I might have 25 new items, 7 from CNN, 2 from Church Marketing Sucks, 8 from ESPN, 5 from Lifehacker and 3 from Church Relevance. Thus, I never have to visit these pages to find out what’s new!
So what could RSS do for your church?
- Announce Events
- Announce Prayer Requests
- Send Out Devotions
- Weekly News Updates
- Series Announcements
- Encouraging Messages
- Anything At All!
There you go, you received permission. Go talk to your church tech guy, and get on it!