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Salt-Seasoning for a Full House

January 18, 2007 by

When our success at communicating is measured against the contemporary, creative, and controversial, we’re missing it. Like a dieter eating Milk Duds on a treadmill, we must not forget why we’re communicating this greatest story ever told in the first place.

Not to be contemporary for the sake of relevance.
Not to be creative for the sake of recognition.
Not to be controversial for the sake of climax.

May we be the salt-seasoning that brings out the God-flavors of the earth (Matthew 5:13), so that the house of God will be full (Luke 14:23)!

Post By:

Brad Abare


Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it. He and his wife Jamaica live in Los Angeles with their daughter, Miró.
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