First Baptist Church Becomes CenterPoint Church

December 12, 2006 by

Over at the Out of Ur blog Gordon MacDonald writes about the recent name change his 180-year-old church went through. It took two votes to change the name and an 80% or higher ‘yes’ vote from the congregation. But now they’re CenterPoint Church, established in 1818. MacDonald’s biblical perspective on name changes is especially helpful. It’s not just marketing, it’s bibilical!

You can also check out a successful name change story and my favorite, the church that dropped church from their name.

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Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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4 Responses to “First Baptist Church Becomes CenterPoint Church”

  • Dave Crow
    December 12, 2006

    I think you mean Gordon MacDonald.


  • John Smith
    December 13, 2006

    They had a reason for changing the name, indeed. I was curious to understand why they did it but indeed, First Baptist Church was not a brandable name :-)


  • mrben
    December 13, 2006

    Your first link has an extraneous ” at the end, thus it doesn’t work properly. ;)


  • Kevin Hendricks
    December 13, 2006

    OK, the broken link is now working and ‘George’ has been changed to ‘Gordon’.
    Sheesh. I guess that’s what I get for blogging and watching my baby. On the plus side, it’s probably better to err on the side of watching my baby than fixing all the typos. Imagine if it were the other way around? Yikes.
    I’ll try to redouble my corrective efforts, and perhaps not try to blog while watching my daughter.
    Thanks.



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