Simply strategic guy Tony Morgan interviews marketing guru Seth Godin. Here’s a quick excerpt:
Nearly everyone who markets something suffers from the following conceit: other people do marketing, but my product is so amazing and magical and important that marketing isn’t necessary.
Nowhere is this idea easier to embrace than in a church. After all, marketing seems contrived or selfish or callous. If you really and truly believe that your faith is the one and only right faith, how dare you market!
But I don’t think the “one and only right faith” is accurate. No one is particularly chosen or blessed or better. A look at history makes that really clear. So you need to get over that if you’re going to grow.
So, yes, if you want to grow, you need to market.
Of course then Godin finishes with this, when Morgan asked him what insights church leaders could gain from his latest book, Small is the New Big: “I have no business at all telling church leaders much of anything. I hope they’ll find a nugget that resonates, especially if their goal is to spread kindness and openness. We need more of that.”