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The Power of the Blog

August 24, 2006 by

Everyone reading this blog knows the benefits of church blogging. Sometimes the soft touch of a personal story convicts us of its power.

We’ve heard the same old talking points about blogging within your church community. From guys who pastor, to guys who know more than our pastors, to guys who think church marketing sucks. We know blogs engage the congregation. We know they are culturally relevant for outreach. We even know they increase your church’s Google page rank. We know already!

Like Jesus’ disciple Thomas, many must see to believe. I saw. Actually I heard. It was from a presentation by Rick Klau, a vice president at Feedburner, addressing an audience of Lutherans at the ELCA Conference.

He shares the story of Rosemary Quigley, a friend of his who he once blogged about. She was a professor at Baylor College of Medicine after a tremendous academic career detouring through Harvard and Michigan Law. She was also suffering from cystic fibrosis, a disease that would kill her.

Rick Klau saw a spike in his blog traffic one day. It was the same day Rosemary Quigley passed away. His blog remarkably became a medium for people to discuss what Rosemay Quigley meant to them. Some were old friends of Rick. Others were complete strangers. The most powerful comment came nearly two years later.

Rick Klau has been blogging for five years. He told me this comment is the one thing he is most proud of on his blog. And he didn’t even write it. This commonplace statement nearly brought tears to my eyes. Blogs connect people and provide a stage for discussion for those who wish to connect. But we already knew this…

Post By:

Joe Suh


Joe Suh is the co-founder of MyChurch.org, along with his wife Carol. MyChurch.org is the free church social networking site launching on Sept. 1, 2006.
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5 Responses to “The Power of the Blog”

  • Rick Klau
    August 24, 2006

    Joe -
    Thanks for the kind words, and the link… it’s indeed a powerful story, and I’ve just been overwhelmed by the response to my presentation. Great to see!
    Now tell the ChurchMarketngSucks guys they should be using FeedBurner! :)
    –Rick
    (VP, Publisher Services at FeedBurner)


  • The Aesthetic Elevator
    August 24, 2006

    Rats, It doesn’t look like his presentation is available on that website like some of the others. Will it be in the future?


  • Rick Klau
    August 24, 2006

    Hi – I’ve been meaning to post it on my blog, I’ll get to that by the weekend. Thanks for the reminder.
    –Rick


  • Robert Tebo
    December 27, 2008

    Hey. Just looking around for ideas for getting the Word out there about our Evangalistic outreach for the Homeless,Hungry and less fortunate. http://www.spiritlifeministry.com We have our own successful routes in Tampa Fla. and are now ready to take this ministry to the world,reaching them with the Gospel and sharing Gods love in a practial way with sandwiches,bottled water,clothes, blankets,tents, bibles,ect.. My Heart is to help Churches,Ministries, or just Christains with a good heart start a Street Ministry for Jesus. This Ministry has been succesful for 5yrs and we can’t reach the whole world on our own! Blogs-Feed Burner-Free word press. Where do I start?


  • Robert Tebo
    December 27, 2008

    Hey. Just looking around for ideas for getting the Word out there about our Evangalistic outreach for the Homeless,Hungry and less fortunate. http://www.spiritlifeministry.com We have our own successful routes in Tampa Fla. and are now ready to take this ministry to the world,reaching them with the Gospel and sharing Gods love in a practial way with sandwiches,bottled water,clothes, blankets,tents, bibles,ect.. My Heart is to help Churches,Ministries, or just Christains with a good heart start a Street Ministry for Jesus. This Ministry has been succesful for 5yrs and we can’t reach the whole world on our own! Blogs-Feed Burner-Free word press. Where do I start?



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