The Washington Post dove into church blogging this weekend and offers a few good quotes:
“John Wesley [a prominent 18th-century evangelist] had to travel 250,000 miles on horseback to reach people, and I can do it with one click of the mouse,” said Mark Batterson, pastor of National Community Church in Washington, D.C.
“I used to think that the blog supplemented my weekend message,” said Batterson, who draws upward of 25,000 visitors a month to http://www.evotional.com. “Now I wonder if it isn’t the other way around. It’s hard for me to imagine why a church that has younger members wouldn’t have a blog component.”
“It’s no longer enough for a lot of people to get the church’s mailing, read the Web site, and sit in the pew for an hour on Sunday,” said Brian Bailey, co-author of the upcoming book, Blogging Church. “They might know there was a mission trip last week, but with a blog, they can read about the day-to-day details, see pictures and feel like they’re part of something.”
“The most common temptation is when you don’t know what to write about, and you see that bulletin sitting on your desk,” said Bailey. “People are not interested in blogs that are PR announcements. It needs to be the personal voice of an individual.”