You know what they say: follow the money. And there’s lots of it coming from churches trying to match audio/video wits with MTV, concerts and TV. So the big guys have gotten involved. Here’s proof:
- “Tech companies are getting religion. Companies such as Sony, Panasonic, Avid and Hitachi are helping churches spread the gospel as part of an effort to cash in on an exploding market known as ‘house of worship technology.’”
- “An illustration of the market’s growing clout came this week at the National Association of Broadcasters 2006 electronic media conference. For the first time, NAB dedicated an exhibit area to tech and consumer electronics companies that are catering to churches.”
- “The dollar value on Lakewood’s [Joel Osteen] video and production facilities is about $4 million, according to CIOinsight.com.”
- “At Willow Creek Community Church in South Barrington, Ill., the technology budget is $1 million a year out of a total annual budget of $27 million, CIOinsight.com reported.”
- “Churches have wanted to get their hands on this technology for years,” said Teagarden, managing director of Sharing His Light Productions. “In the past it was too expensive, but in the past few years, prices have dropped. This has allowed even small churches to go high tech.”
None of this should be news to anyone here. But the fact that large manufacturers smell money ironically means that more affordable equipment and training may become available for churches who haven’t been able to take the media dive.