“Moses stood there on top of a cliff, and as long as he held up his arms, the children of Israel won. Well, after a while he got tired, so there were two men that came and held up Moses’ arms so they could win the battle. That’s my job–to hold up the arms of the man of God, like Billy Graham or Rick Warren, in the media.” -Larry Ross
The article covers the ins and outs of Christian public relations, but it’s another good reminder about the importance of managing p.r. for churches.