Part 4 in a continuing series on What Web 2.0 Means for Your Church
Online video is the latest tech fad. There are TV shows for sale from Apple, you can buy downloadable movies, you can watch old school TV reruns (PC only). Thanks to broadband, video is exploding online. It’s also becoming incredibly viral, like the recent Lazy Sunday and Microsoft’s iPod packaging clips.
But video meets web 2.0 when users submit the content. Sites like You Tube, Google Video and Vimeo are essentially Flickr for videos. Sometimes they’re short and shaky clips and sometimes professionally cut and soundtracked mini-movies. Web videos are even making a splash on real TV, like VH1′s Web Junk 20, Bravo’s Outrageous and Contagious: Viral Videos and The Net with Carson Daly in development by NBC and USA.
Video and the Church
So here’s that question again: What does all this have to do with the church?
Online video is yet another opportunity for churches to connect. It doesn’t have to be a hilarious viral video (though it could be—talk about cheap publicity), but it could be a one-minute visitor walk through so potential visitors have a better idea what to expect at your church. It could be a promo for an upcoming sermon series or youth group event. It could be a recap of a missions trip. The possibilities are endless, and the web 2.0 sites like You Tube make it possible to easily host and distribute the video.
It’s already happening:
- “Mr. President” High Dessert Church promo
- Napoleon Dynamite goes to church
- Promo for Spirit of Life Church
- Tour of Faith Church Ministries
- Woodmont Baptist Church commercial
- Metro Community Church launch video
- Promotional video for Yangkwang Methodist Church in South Korea
- Rivercenter building project
- Cape Coral Community Church promo
- Life Bridge Church Youth News
- Markham Woods Church missions video
Churches can best make use of video when they don’t try to do and control everything. Let the creative members of your church go wild and make their own videos. Work with what you have and don’t worry if you don’t have the latest and greatest production values. Be authentic. Be creative. Have fun.
Your church videos may not spread like Natalie Raps, but they may help you connect with your local community.