Last week we asked about Easter marketing. Extra services or special programs, word of mouth and advertising were the most popular methods (23%, 22% and 21% respectively).
The results are fairly similar to Christmas marketing. Extra services or special programs seems to be the popular way to approach holidays (23% for Easter, 24% for Christmas), though for Easter word of mouth and advertising were used almost as much (22% and 21%), but the percentage of both dropped for Christmas (15% for both). Though it’s probably not very accurate to directly compare the Christmas and Easter polls.
This week we ask about buzz marketing.