If you have any sort of background with words you understand the importance of a style guide. Is it Gospel or gospel? Are pronouns referring to God capitalized? Is it Church or church? Oxford commas, or no? In many cases either option can be correct and it’s a matter of opinion. But having both options in the same brochure would be kind of silly. Consistency is the key, and for that you need a style guide.
Kem Meyer to the rescue! As usual, Kem offers some great wisdom on church style guides:
- Make it friendly
- Use examples
- Give rationale
- Include at-a-glance pages
- Don’t recreate the wheel
- Allow yourself room for exceptions
Check out Kem’s entry for the details. Wired Churches offers a communications manual for sale if you don’t want to start from scratch. And if you’re really into Oxford commas and the like, you should check out Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation.