This week’s poll is asking about press releases, and while we’ve recently covered how to do press releases, we haven’t talked about how not to do press releases. Jamey Tucker blogs about his experience with ministers and press releases, and it’s not good.
He had to call a church that had sent out a press release four times to get more information, and when he finally got somebody they told him they didn’t want coverage of the Bible study. So you send out press releases to get media coverage, and then turn down that free publicity? He tells of another instance where ministers wanted him to stay away from a symposium for pastors to address the HIV/AIDS crisis.
My question is this: how can ministers stand in a pulpit and preach a sermon that is open to anyone who walks through the doors, but yet be so hyper-sensitive about what they are preaching? Do they distrust the news media so much that they immediately figure we’re up to no good? And if churches want to spread the good news, should they balk at an opportunity to use the news media to share it with people who would otherwise not hear their message?
I’ve said it before and I’ll say it again, most churches and most ministers need a good lesson in public relations.
Maybe some people should go over how to do press releases again.