Speaking of things that happened back in February, we missed a story about a collective of Wisconsin churches that pooled their resources and bought local Super Bowl ads. It’s part of Ad Mission, a non-profit group using mass media to present the gospel.
The strategy is to point people to a single web site, Ticket to Hope, where people can get their spiritual questions answered and take that first step. They also link to another site connecting people with sponsoring churches in southeastern Wisconsin.
The Super Bowl ads, which aired four times in southeastern Wisconsin on game day, cost $50,000 and are only part of a broader, $200,000 campaign that includes billboards, print and radio ads and more.