This entry isn’t an apology, but it is all about sex. That famous simply strategic church in South Bend, Ind., Granger Community Church, has launched a new campaign to promote a sermon series: MyLameSexLife.com. People are being pushed to the web site through four area billboards and cinema advertising (and you’ve just got to love the location of the billboard pictured above).
Granger Communications Director Kem Meyer is talking about the campaign, including how the campaign was produced and the differences between two promotional pages, one for people coming from the advertising, another for people coming from within the church. Fellow GCCer Tony Morgan is also talking about the campaign, though you’ll have to wait for the Simply Strategic podcast on Friday for anything more than an admission that those aren’t his feet in the billboard picture.
We’ve looked at a similar campaign in Austin, Texas with a MyLameMarriage.com slogan, but other churches have also done iHateMyMarriage.com and MyBadMarriage.com (the site is down, but it’s mentioned in a blurb down the page).