DaVinci Code Marketing

February 23, 2006 by

The DaVinci Code hits theaters May 19 and the movie marketing machine is rolling full steam ahead. Including an effort to rope in Christians and keep them from crashing the box office hopes. The DaVinci Dialogue is Sony’s attempt to give voice to Christians who may see the movie as complete fiction, but would rather take the opportunity to engage in dialogue and educate people than just sit on the sidelines. Those Christians include George Barna, Chuck Colson, Craig Detweiler and others.

While many are still on the fence about whether or not churches should do marketing, it’s pretty clear where Hollywood stands on marketing to churches. It’s time for churches to wake up and take an active part in the conversation with society.

Post By:

Kevin D. Hendricks

When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
Read more posts by | Want to write for us?

2 Responses to “DaVinci Code Marketing”

  • RC
    February 23, 2006

    Church marketing for Da VInci code…I think this is dumb…
    Check out this post from CHURCH OF THE MASSES:
    I appreciate the very different perspective taken in this article.
    –RC of strangeculture.blogspot.com

  • heli skiing AK
    February 28, 2015

    For our complete 6-week ski fitness program see the
    offseason ski program where you can get our “10 Stretches Every Skier Should Know” for free and also get a members
    only discount on the 6-week program. The region made a collective effort to impress visitors and journalists.
    High Breathability: When looking for a water proof pants beware of pants available in the market that are of plastic like material, your ski pants should
    be of breathable fabric so that any moisture can be quickly drawn away from your body.

Leave a Reply

Think Ahead