The DaVinci Code hits theaters May 19 and the movie marketing machine is rolling full steam ahead. Including an effort to rope in Christians and keep them from crashing the box office hopes. The DaVinci Dialogue is Sony’s attempt to give voice to Christians who may see the movie as complete fiction, but would rather take the opportunity to engage in dialogue and educate people than just sit on the sidelines. Those Christians include George Barna, Chuck Colson, Craig Detweiler and others.
While many are still on the fence about whether or not churches should do marketing, it’s pretty clear where Hollywood stands on marketing to churches. It’s time for churches to wake up and take an active part in the conversation with society.