Pastor Jeff Hamilton of The Cornerstone Foursquare Church points us to a study released about the amount of time someone spends looking at a web site before making a judgment that will influence the rest of their experience on the site.
Just count to one-twentieth of a second and you’ll understand how quick this process is. Yep, 0.05 seconds is all it takes according to the study.
Because design is subjective, it is difficult to reduce behavior down to a prescriptive set of guiding principles when creating your site. However, it may not be a bad idea to test your site out on random group of people (not just those that go to your church) and flash designs in front of them to see which ones engage.