This week we look at the online marketing of a Nashville church.
Traditional Service Web Site:
Contemporary Service Web Site:
Two Rivers Baptist Church
Created by Loud Creative Group
Two Rivers has a 1,500-strong traditional service and a newer contemporary service that’s gone from 90 to 600 in a few months. Their main web site is primarily for members and the contemporary site is geared towards seekers and promotes their contemporary service. They’ve also included a sample of their e-mail newsletter. They’ve recently made big strides with their online marketing and were actually submitted by an impressed church goer.
(Note: I included as much of the e-mail newsletter as I could, though I had to cut off the bottom, which included all the required unsubscribe information.)
- Which design sample do you like best? Why?
- What’s working graphically?
- What do you think of the two different approaches?
- Is it easy to find what you’re looking for on both sites? Is everything well organized?
- How does the text read?
- What would you improve?