I was sitting down to write some new polls today and I had a good one about favorite marketing books. But then I realized a poll listing four books wouldn’t be a very good poll. It’d be much more helpful to just ask people about their favorite marketing books. So what are your favorite marketing books? And bonus question: How have they helped you with church marketing?
For my part, I was thinking the poll might include something by Seth Godin, something from the Simply Strategic series, something by Malcolm Gladwell and Church Marketing 101 (which is kind of cheating since it’s not out yet). Of course that leaves out Freakonomics, The Cluetrain Manifesto, anything by Tom Peters, Peter Drucker, Jim Collins or George Barna… and now you’re beginning to see why this would have made such a bad poll.