The much-hyped Chronicles of Narnia: The Lion, the Witch and the Wardrobe opens in theaters today and for every bit of Narnia marketing you come across it seems you’ll also find a corresponding article in the media.
The CT Weblog offers some broad coverage and specifically explores the question, did Disney pay for your sermon? Sermon Central is offering a Narnia sermon contest where you can win a trip to London and $1,000 cash. They’re not outright bribing pastors to mention Narnia in a sermon since pastors only need to submit a transcript or outline and it is just a random drawing.
But it is a very small step away from simply handing Pastor Joe a check in exchange for mentioning Faith-Based Movie X in his sermon. It’s like those oh-so-sublte Sears placements in Extreme Makeover: Home Edition.
And that doesn’t make me feel good. Though it could be a solution to the perpetual church problem of the budgeted and actual income lines never matching up.