For this peer review we take a look at the “My Lame Marriage” marketing campaign put on earlier this fall in Austin, Texas.
Lake Hills Church
Created by Andrew Barlow
Lake Hills Church is a growing church in Austin that just broke 3,000 average weekend attendance this fall.
The My Lame Marriage campaign attempted to drive interest in a six-week series that would offer a frank discussion on the challenges of marriage. The campaign included three billboards, two mobile billboards, radio spots and invite cards passed out to members. Everything pointed to the web site www.MyLameMarriage.com, which initially had a sort of fake blog appearance with entries from frustrated husbands and wives, but every link went to the Lake Hills site describing the message series. Sensing the blog was a bit too much, they switched to a more conventional look after about ten days.
The campaign received mixed reviews, including a write up in the Austin American Statesman. Over all Barlow commented that the campaign did boost attendance and encouraged members when they saw their church trying a new form of outreach. The campaign is over now, so any feedback will strictly be to help future efforts.
- What do you like about the campaign?
- What do you think of the title, “My Lame Marriage”?
- What do you think of the design and writing?
- How do you think having a multi-media approach (billboards, radio, invite cards) helped the overall campaign?
- What would you have done differently?