For this week’s peer review we go across the pond to Life Church in the UK.
created by Matthew Brunton, Joy Solutions
Life Church is an Assemblies of God church located in a medium-sized town (80,000) in Lancashire, England. When the church relocated across town they needed a way to get the word out. Since the location they moved into included an old Victorian swimming pool that had been well known in the town, they used the pool as the focus of their campaign. The change over from a pool to a church had been fairly controversial, but by the time the church moved in the opposition had died down and it was a good opportunity to subvert people’s ideas on the change of use and increase the profile of the church.
The campaign ran in August 2005 so this review is more of a chance to learn and offer suggestions for future projects.
- What do you think of the overall idea to play off the pool?
- How does the design work visually?
- What do you think of the writing?
- What would you have done differently?