The bald-headed marketing master Seth Godin (author of Purple Cow and Free Prize Inside) has released two free eBooks worth checking out:
- Knock Knock – It’s a 41-page PDF (and the pages are small) billed as the “Incomplete Guide to Building a Web Site that Works.” Godin encourages designing web sites with a singular focus, especially for taking advantage of keyword marketing and other situations when you know where the traffic is coming from. If you have a Google ad pitching a Saturday service, send people to a page specifically about that service, not your home page.
Godin never really explains how these singular focus web pages gel with a traditional web site and the importance of navigation, but he does have a good point when it comes to specifically targeting audiences.
- Who’s There? – This one is 45 pages (still small so it’s a quick read) and is the “Incomplete guide to Blogs and the New Web.” It’s the basics of blogging, Seth Godin style. If you’re familiar with blogs there’s not a ton new, though it’s always interesting to get Godin’s perspective.
Godin promises a third free eBook in late September and you can also check out an earlier eBook he offered for free, The Bootstrapper’s Bible.
