Churches are terrible at communicating. We know that.
But I find a small measure of comfort in the fact that we’re dealing with a difficult message. God is amazing and mysterious and enormous and frustrating. It’s not like selling sugar-water (“Mmm… tastes good… hot girls notice me…”) or cars (“Mmm… car go fast… hot girls notice me…”).
Telling people about Jesus is not an easy task.
If a professional marketing expert admits he’s rarely had a job as rough as marketing the church, well, that’s at least reassuring. It’s not like we’re drowning in the kiddie pool.
Justin Broome
September 24, 2005
And the professional church marketer also had to give up on the idea of marketing the church, and focused on Jesus instead.
Maybe we’re still missing the boat… *wink* ;-)
Justin