Churches are terrible at communicating. We know that.
But I find a small measure of comfort in the fact that we’re dealing with a difficult message. God is amazing and mysterious and enormous and frustrating. It’s not like selling sugar-water (“Mmm… tastes good… hot girls notice me…”) or cars (“Mmm… car go fast… hot girls notice me…”).
Telling people about Jesus is not an easy task.
If a professional marketing expert admits he’s rarely had a job as rough as marketing the church, well, that’s at least reassuring. It’s not like we’re drowning in the kiddie pool.