Back in May, Kevin posted about choosing a church name. There’s been a definite shift over the past several years of churches looking for a new identity. The name of a church can go a long way toward establishing the atmosphere that people expect to find when they walk through the doors.
That’s part of why a news story about an “open-air” church that meets in Orlando caught my eye. Aline Mendelsohn writes about the church dubbed “The First Vagabonds Church of God,” which is ministered to by Pastor Brian Nichols.
Nichols’ church has no pews, no pulpit, no offering, no walls.
The church doesn’t have a home.
Neither does Nichols.
Nichols doesn’t market his church. It’s not what he thinks the church is about. He doesn’t have the money to pay for advertising anyway. So he comes, and he sits on a curb and he shares the gospel with whoever is there to listen.
Is there a lesson there for the church as a whole? Does constant fuss about name changes and new logos simply serve to mask the real concern of the church? Maybe branding the church should be more about presenting the Gospel and less about having a cool logo. Maybe Brian Nichols is on to something. Or maybe I’m completely wrong and image is everything.