The church marketing company FaithSpan has a newly redesigned web site and is offering a new section of How-To PDFs. One of the best is 9 Reasons to use Direct Mail. Some of the reasons include:
- Cost effectiveness: the non-profit bulk mail rate for postcards can be as low as 4.3 cents.
- Target your audience: you can use different lists to either target specific demographics or saturate communities close to your church.
- Long shelf-life: people tend to keep direct mail postcards rather than throwing them away immediately, which improves the chances that people will pay attention and respond.
- More likely to be read: bulk junk mail is often thrown away unopened, but postcards don’t need to be opened (duh) and therefore are more likely to be read.