You know what I love about the church? There’s no one right way of doing it. No where in the Bible do we find an order of service telling us how to conduct church. No where does it say how long the sermon has to be, or even that there has to be a sermon. It never says whether we have to sing traditional or contemporary music. It doesn’t mandate a specific version of the Bible to read outloud. We’re never told what our building should look like or whether we should sit in a circle or sit in rows, sit in pews or sit on the floor.
There’s no single right way of doing church. There may be some wrong ways and some bad ideas, but when it comes to doing it right you can have a lot of different solutions.
And the same goes for marketing. The right answer doesn’t always look the same. You’ll find ideas and methods and principles that are the same, but the final product can be radically diverse. The cookie-cutter approach isn’t recommended.