A recent article reports that pastors and church leaders with business and marketing backgrounds are in high demand. And more church leaders have those skills since 2 in 3 seminarians are over 30, giving them time to have business experience. Plus of men in seminary, the most common educational background was technical science, including business, communications, and computer science.
Churches are seeing the need and value for marketing, and seeking it out, whether it’s on-staff expertise or outside experts.
Too bad not everybody gets it.