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Mega Churches: Act of God or Marketing?

July 27, 2005 by

A recent article looks at mega churches and asks why they’re growing. Is it God, as most of the churches would say, or is it marketing, like the academics say? While the article never gives much of an answer, it does spend most of the time looking at mega church marketing efforts.

Too bad the article never suggests that marketing could be one of any number of tools God could use to grow the church.

Post By:

Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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2 Responses to “Mega Churches: Act of God or Marketing?”

  • Mega Churches and Marketing: A Meandering Discussion on the Commodification of Christianity

    I’ve always had a problem with the dichotomy of a church being a body of believers as well as an institution. To myself, the heart of any church is the congregation, not the programs offered or the image portrayed.
    Lately, I have been reading more …


  • Eliot Landrum
    August 1, 2005

    Or is it the inspirational-style messages?



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Philosophy


 
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