Bob Lutz: Jump Into Blogging

July 19, 2005 by

Some days I feel like I’m beating a dead horse, but in case you’ve missed our previous calls for pastors to blog, maybe you’ll listen to General Motors vice chairman Bob Lutz. For those who don’t know, he’s one of the most well-known corporate bloggers.

The key is to leave the corporate-speak behind and keep the tone conversational, open, and honest. Anyone who has read our blog sees the real deal, as produced by us and not polished by several layers of trained communications pros. …

To me, the blog is a way for GM to be culturally relevant. It allows us to be on the leading edge of new technology while getting our strong views out there about our cars and trucks. So far, response has been outstanding, with more than 5,000 visits and 13,000 page views a day.

To any senior executive on the fence about starting a corporate blog, I have a word of advice: Jump.

(link via Jordon Cooper)

Post By:

Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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4 Responses to “Bob Lutz: Jump Into Blogging”

  • RFM
    July 19, 2005

    I’ve been trying to get pastors to blog forever, also, for all of the reasons you cite. Keep it up!


  • Steve Barkley
    July 21, 2005

    I’ve used blogs at my church for a different purpose. It’s an ideal medium for devotions. The entire church community can read and meditate on the same passage of scripture, fostering a sense of community (not to mention giving conversation starters).
    At the risk of shameless promotion, my devotional blog is here: pastorsteve.typepad.com


  • Howard Huhn
    July 24, 2005

    I recently started 2 blogs for 2 different reasons. First, I’m using a blog as an online study community. We are going through Luke a chapter a week and I post daily comments on the text. My second blog is a personal blog that posts thoughts on life and prayer. I am promoting the study, but allowing the other to be discovered, though there is a link on the study page.
    revhuhn.blogspot.com
    lifeandprayer.blogspot.com


  • Mike
    March 14, 2006

    I just started a blog, too. I’ve been journaling through the Bible for over a year and then realized that I could be sharing my thoughts and getting feedback from everyone all over the world. Please visit my Blog at some point. Thanks.



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