Online Donations Justify the Web

June 22, 2005 by

Tim Bednar makes the connection between online donations and web sites, building off our earlier conversation about paying church webmasters. He notes some surprising facts about online donations:

  • Online donations increased 58% in 2004 to $3 billion.
  • On average, online donors give 50% more.
  • 22% of online donors give all their donations online.

What a concept—churches relying on income outside of the Sunday morning offerings.

And with those facts and that idea in mind he makes the case for the importance of a web site for any organization, especially a church. He also gives good suggestions for making the most of a web site. By way of a disclaimer, Bednar does hype my writing services (thanks!) and is himself a web designer, but it’s good advice, regardless of who does your writing or design.

Update: CT’s weblog points to an article on declining income for churches, which makes the argument for accepting online donations that much more urgent.

Post By:

Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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One Response to “Online Donations Justify the Web”

  • achievable ends
    June 23, 2005

    Church Websites

    Read Tim Bednar’s post: $3 billion in online donations made in 2004: it is time to hire a professional designer for your church and non-profit web site



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