Some of the branding lessons learned include:
- Branding, Not Sub-Branding – Umpteen different ministries with their own logo and branding doesn’t help anybody.
- Promote the Category – Prome a specific category—be it podcasting, Saturday evening services, or even churches in general—as opposed to just what your church offers. You become the expert, promote the efforts of everyone in your category, and everyone wins.
- Publicity – It’s the oft-ignored tactic in church marketing: public relations. You’d be surprised at the attention a single newspaper article can generate and it’s worth pursuing. Just ask Billy Graham.
Read the article for more.