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Billy Graham’s Publicity Man

June 24, 2005 by

We’ve talked before about Billy Graham’s marketing man, but how about his publicity man? Larry Ross has covered Billy Graham’s public relations efforts since 1981, and he’ll be especially busy this week as Billy Graham’s New York Crusade begins tonight, which could possibly be his last.

“Jesus always asked, ‘How can I help you?’” Ross says. “Dealing with the mainstream media is all about knowing what they want and figuring out how you can help them get it, which works to your advantage.”

He also advises pastors to, as Newsweek puts it, “seize opportunities such as civic disasters to make themselves available to newspapers and TV stations hungry for commentary,” which sounds like the equivalent of ambulance chasing—but they are Newsweek‘s words, not his. He did say, “There’s a spiritual component to every story,” which is a lesson worth remembering.

Public relations isn’t just for the Billy Grahams of the world. Every church should be trying to get free promotion in the local press, whether it’s the local neighborhood paper or the local TV news. (link via Wes Halula)

Post By:

Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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2 Responses to “Billy Graham’s Publicity Man”

  • thoughts
    August 30, 2005

    2005 Summer Blogging Review

    With the summer winding down and me blogging like a mad man all over the place (except maybe here), I thought it’d be a good idea to take a page from the Jason Kottke book and do a summer blog…


  • Wes Halula
    June 29, 2008

    It would have been nice if Wes had actually spoken the truth to the media when Liz Mohl was killed at LieFest! He made up more “facts” then an atheist trying to deny God exists!



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