Stephen Brewster of Calvary Christian Center in Ormond Beach, Fla. e-mailed us about the promotional teams their churches uses to get the word out.
The voluntary “street teams” are given cards, posters, flyers, yard signs or whatever collateral they’re using that particular month to promote their church and the promotional team hits the streets, plastering the info in the local community. Restaurants, gas stations, gyms, community centers, where ever people gather (posted with permission, of course).
It’s the same street team approach many bands use to get the word out about a new album or a concert tour. And it seems like it could be even more effective with a church as your street team develops relationships by being out in the community.