This isn’t strictly church marketing, but I think it eventually gets around to marketing implications. Pat Kahnke, the pastor of St. Paul Fellowship Church in St. Paul, Minn., blogged about how a few members of his congregation and their kids turned a weedy section of grass in the church’s yard into a flower garden.
Now obviously there are implications to creating a pleasing environment and planting flowers can go a long way towards achieving that. But what I like about this example is that it’s not a building committee deciding the church needs to be spruced up and hiring some random florist to come in and plant a few annuals. It’s a some random church members banding together and deciding to beautify their church. Not only that, but they also had a positive interaction with their church’s neighbor.
There’s nothing wrong with having the building committee hire a florist, but if I had to pick between the two options, I’d go with what happened at St. Paul Fellowship. That’s cool.