Not sure how we missed this (probably because it pre-dates us), but last year Microsoft blogger Robert Scoble visited Fellowship Church in Dallas and wrote the Ten Evangelism and IT Lessons from one of America’s Biggest Churches. It’s heavy on the techie side, but there’s plenty of interesting gems:
- Make it easy for everyone to learn about you—on their terms. Scoble notes that the only thing visible from the freeway is the church’s url.
- Make it easy to experience your product’s special attributes. Scoble was given a DVD with an overview of the church.
- To get word-of-mouth advertising you need to be remarkable. 50 manned computer registration stations, all-digtal sound system, plasma screens everywhere, etc.
- Use IT to efficiently get close to your customers and take care of their needs. A high-tech system to register kids quickly and easily.
- If you want to be better, make sure you’re better from the first minutes of someone’s experience. The church makes a sports fan feel at home.
- If you want to be seen as bleeding edge, invest to be bleeding edge and do so throughout your company. They are the first church to film all their services in HDTV.
- Extend the usefulness of your plant. They make WiFi available to their congregation during the week.
- Design your systems so they never go down and can expand for future growth. they’ve got redundancy all over the place.
- Don’t be religious about technology, choose what gets the job done best for the least amount of money and staff time. While they heavily rely on Microsoft’s technology, they also use Macs and Linux when those platforms work better.
- When you become successful, bottle up what got you there and sell it to others. They sell their own software: FellowshipOne.
Brian Bailey, Fellowship’s Internet Manager and the one who originally invited Scoble, blogs about the experience as well.