Evangelicals landed on the cover of BusinessWeek as they explore the booming business of church. But before you get too excited it’s more an overview of megachurches and Christianity in pop culture, with hardly anything new to report. They cover the usual suspects, including Bill Hybels, Rick Warren and Joel Osteen.
The piece had a few interesting details, including the fact that Willow Creek supposedly ranks in the top 5% of 250 major brands, sharing space with companies like Nike and John Deere. Also the Willow Creek Association, the consulting arm that hopes to spread the Willow Creek charm, raked in $17 million last year from its 10,500 member churches and the 110,000 leaders who attended their conferences.
Aside from that it’s your typical megachurch philosophy: no pews, no crosses, positive preaching and in the case of Osteen and Creflo A. Dollar, the prosperity gospel.