A Florida newspaper explores the strategies churches use to bring in people, and it’s all marketing. Everything from how the message is delivered to paying attention to the people to offering something for the community.
I especially like the example of First Alliance Church in Port Charlotte, Fla. Their pastor, Scott Borden, noticed that most of the people in the community were not originally from there and had few connections. Thus a small group ministry became an excellent way to give people the connection they were lacking. That’s smart marketing.
