- 844 people signed up for the contest.
- 81% of those people currently attend church.
- 72% had heard of the church already.
- 42 people visited the church thanks to the contest (projected).
They’re calling the promotion a “large success,” which some may debate, but there’s plenty you can learn from them, especially the fact that they did a post-promotion analysis. They also learned a key lesson:
“Marketing is not a set it and forget it activity, it’s a constant creative process which requires that you persistently get in front of people and tell them your good news.”
(you can read the full PDF report, with participant feedback, online)