If you’ve been a part of the Church Marketing Sucks conversation for any amount of time, you know a basic tenet of good marketing philosophy comes down to churches being authentic.
It appears even the political elite are understanding what it means to be authentic. In Time’s “10 Questions For…” column, Perry Bacon Jr. asked California Senator Barbara Boxer “What does your party need to do to win more elections?”
“I think we should be authentic, and I think we should allow our candidates to be who they are. We should be a big tent, and we’re pretty much tied together to be the party of hope, opportunity and fairness. But I think authenticity is the key; I think that’s what people want more than everything.”
Thanks Barbara for giving us a picture of what the church should be. A “big tent” where a church is who it is and “authenticity is the key” to hope.