Some people take issue with our use of the word ‘sucks’, and we understand their concerns. Growing up, some on our team weren’t even allowed to use the word, and our moms still don’t like it.
Looking to the Bible, we don’t find a list of ‘naughty’ words to stay away from. In Ephesians 4:29, Paul admonishes us to watch…
Why We Use ‘Sucks’
Brandon Meek
June 14, 2006
The continual revival of this thread sucks.
Pastor Les
June 21, 2006
Daryl could not have said it any plainer. Rev. Geoff, I don’t know what Bible you use, but mine, KJV,
says that marriage is between a man and a woman.
Church Marketing Sucks’ mission, from my understanding is to bring churches together, How can that happen when, by using a controversial word causes division?
John
June 29, 2006
The goal of any ministry should be to fulfill the great commission …preach the Gospel. Marketing is a viable way to promote the Good News, and I applaud all who do so with that intent.
In my opinion, “Church Marketing” is a title that places emphasis on churches, rather than Jesus. Perhaps I have never liked the term, because the Word has been watered down in so many ways. It has been promoted as a “feel good” social gospel, tickling the ears of many. Ministers cheapened it, in order to expand their congregations as opposed to winning souls and promoting a bold Gospel message.
Want to stir something up, speak the name of Jesus in public or online, see what response that gathers. You will be hated by all men for my name’s sake. The name of Jesus will make people mad, turn heads at work, and can cause frenzy more efficiently than anything else. Why not promote such a purpose with this in mind.
Semantics, you can debate the naming convention/branding of a web site all you want. What’s not up for debate is the Word…
Corinthians tells us to take heed lest by any means our liberties become a stumbling block to those that are weak. It goes on to say that if we wound other believer’s consciences, we are sinning against Christ.
So if we have liberty to do something, but it offends our brothers, we are actually in sin if we are causing them to stumble.
The choice of naming has obviously kindled enough fires for many visitors here to warrant their objections/concerns. The etymology of the word suggests that it is not a clean one to use. Regardless of the intention, the result has caused many observers here to stumble. Sure, it promotes controversy, but we’re here to promote the Gospel.
Additionally, consider this, the Word encourages us to Come out from among them, and be separate, and touch not the unclean thing. Since the word in question can be potentially offensive to those in the secular realm as well, why would we even allow them a shred of doubt.
The Word commands us to be separate. Enough separation should be apparent to the world that we’re nothing like them. Our spotless testimony should offer them something which makes them beg to know why we are so different and how they can have it for themselves.
“Be thou an example of the believers, in word, in conversation, in charity, in spirit, in faith, in purity.”
Rob Adcox
July 8, 2006
Hey Geoff (I won’t address you as “reverend” since I only revere God -no offense): Doesn’t the Bible say something about man not being created to lie down with man, or woman with woman? Please be careful not to rationalize the truth, Geoff. Lest ye brand me a “homophobe”, let me preempt your response by saying my world view is based largely on Holy Scripture.
Paul
July 15, 2006
Just found you guys. Love the site! Lots of useful information!
We use the word “sucks” in one of our local ministry initiatives too: http://www.churchwebsitessuck.com
Pat
July 18, 2006
If the word ‘suck’ has lost it’s sexual meaning and now just means something unfortunate, I wonder what other word in the probable near future will loose it’s sexual connation and just be used to express dismay or exasperation or ill-will? (BTW – In some older type fonts, the S looked a lot like an F.) Won’t that be pleasant and special?! Another word that has also become commonplace used to mean ‘dung’ but I can’t believe that as often as it is used today people really mean to have ‘dung’ happen everywhere! Moms have many wise sayings, including “If you aren’t part of the solution, you are part of the problem.”
Paul
August 11, 2006
It sounds to me like you are all conforming to the world. I am a Nazarene, and we are a holiness living church. I was reading this site, and there is the s__t word for all to read. Is this what the Jesus would have wanted, is this what He teaches in His Word. Is this what you want is to be offensive or do you want to make a difference? We all know what sucks means the way you are using it. You are not talking about a vac. so don’t try to present it as some thing it’s not.
Jeff
September 18, 2006
Who gives a shit.
Dave
October 16, 2006
Personally, I’m glad the thread is still here. I’ve been looking for dialog on coarse language and youth culture but it’s much easier to find both sides polarized and “talking down” (dissing?) each other. Frankly, I think the postmoderns are as bad about it as the blue hairs.
I’d like to visit James’ church (11/18/05 post)
Dave
October 16, 2006
Oops, I meant Bryan’s church (11/23/05 post). Name goes at the end. Am I green at this or what?
Fay
October 17, 2006
Reading through these comments reminds me of how translators have dealt with the words in the Song of Solomon through the ages. I was working at Gordon-Conwell Seminary when the New International Version translation was produced. One of our professors was charged with translating the Song of Solomon—which he apparently did very accurately. Alas, the NIV editors were not comfortable with a literal translation and decided it must be modified to be acceptable to the Church. How sad.
Rich
October 19, 2006
@paul
I’m fairly certain that we are not implying that church marketing performs oral sex.
Melissa
November 28, 2006
I understand your point, but I don’t agree with the way you are going about it. I see saying the word, “s**k” as a curse word. Which would be a sin. So to me, it seems like you are sinning just to get a point across. Jesus means more to me than anything, so pleasing Him is what I aim at most, which sinning even to get a point across, I’m sure would sadden Him. Maybe you could explain to me better/again and then I’ll understand..
Elizabeth
November 30, 2006
I seem to remember Jesus telling us to take care of our widows and orphans and poor.
Until we get that taken care of, can we table the gay-folks and bad-words arguments?
Melissa
November 30, 2006
I don’t understand what that means, Elizabeth.
Brandy
December 21, 2006
On the same vein as words that used to be “bad” not being “bad” anymore. Growing up, my grandmother would not allow me to use the word “butt;” we were to use the word “bottom” for our rear end. However, by the time I graduated from high school she had given up fighting the changing vernacular and started using it herself. hehe.
Kirk W. McCarthy
February 23, 2007
I have outdoor billboards located in Michigan and Chicago.
Lets do this thing RIGHT!
Give me a call or email
psalm53@comcast.net
1.269.621.4484
STILL GOT THE FIGHT-N-YA?
LETS-C
Kirk W. McCarthy
February 23, 2007
Network
I’ve got the Outdoor Billboards
You supply the Photo & Text
We’ll Pull-N a Few Fish!
Contact me > psalm53@comcast.net
Rick Hoyt
February 27, 2007
I SUCK at being a Christian. I suck at sharing my faith. I suck at caring for others. I suck at being selfless, giving, and obeying. I suck at worship of the God who sent His Son to die on a piece of wood in a most horrendous way just so I can go on sucking as a Christian and be more concerned with how I look, what job I have, how much money I make, what kind of car I drive, who I associate with…boy…if being a Christian is what gets you into Heaven then I’m doomed. How about you? Do you suck at being a Christian? Thank Jesus for His blood.
Mike Whalen
July 17, 2007
Hey — regardless…using the word “sucks” has a bad connotation. Trying to rationalize or justify its use is cute and trendy, but ineffective. There are obviously other words that can be used in lieu of sucks. As Christians, we need to raise the standards of how we speak. The English language offers us many other words to use instead of “sucks”. Let’s explore them and raise the bar. We CAN do better and we can set an example. Not necessary to appeal to the “hip” generation that “gets” the word sucks. Not saying that I speak perfectly — that would be missing the point. All I’m saying is that when we have an opportunity to speak appropriately, and then we intentionally drop the ball, shame on us. Think about it. Rise above.
DB
August 10, 2007
This entire thread is majoring on the minors. If the worst accusation able to be levelled at us as Christians is that we occasionally use offensive language in a prophetic manner, we could be in far worse shape.
Read the prophets. God will pull their (the womens’) skirts up and expose them to the world? Men with privates like donkeys (donkey penises?) Look it up. Even Paul uses the word scubula: I count all things dung or crap.
None of this is the point. The point is that the church needs to wake up. She is in danger of becoming a lazy, market-driven, capitalistic commodity, when she should be a voice of warning and mercy to the world. Let’s get our heads out of our butts and get on board.
DB
August 10, 2007
Elizabeth:
Amen. Obsessing about curse words is like fussing over a bent nail when the house is falling down.
sharon
August 29, 2007
I understand that our language is “dynamic” and everchanging. However, we often showcase our intelligence & class by the words we choose. While growing up I had a great aunt who was an English teacher. We couldn’t, in her presence, use poor grammar or slang-”kid” was off limits. It was understood that you could be as coarse and rude among your friends, but at school, church & around your elders, you were to show respect by using proper English. Unfortunately, as society coarsens, we show very little respect for others and in the process, ourselves.
Amy
February 6, 2008
We’re in the world, not of it; so why use a word that is so wordly just to try and “fit in”?
I think your website could be much more effective if you remembered the whole point of it, which is helping the church realize what a turn-off we can be in our advertising.
If your website was geared more towards the lost then maybe you’d have a leg to stand on in getting their attention.
To Christians it really does come across as offensive and crossing the line…and I’m a young woman that isn’t a stick in the mud Christian.
Brandon
April 21, 2008
I really don’t think this site is trying to fit in with the world (they would have to use much harsher language to do that). Though the word may be offensive to some it isn’t to most. Though, comments from people like Jeff (09/18/06) were just mean.
I just hope Christians don’t start doing this to other people though. A non-Christian student came to our church and was in a circle of prayer where each person was asked to pray. In his prayer there were a few choice words but his requests of God were genuine and in his language. Did God not hear him because of his choice of words?
I don’t particularly like the name of the site but I do like the heart of the people that put it together. They really are trying to help.
There have been quite a few good comments made on this thread both for and against which I appreciate. We are held to a higher standard but let’s not be ridiculous. Though, with the particular nature of this site the name may be an entrance exam to filter anyone who isn’t able to get around the name.
I don’t want people to drop this discussion because it is a valid argument but not one worth anger. You can go to extremes with this argument but before you start screaming “Culturally Unacceptable” words in your church search your heart, search God’s word, pray about it, and then see what you determine.
I know from what I’ve read that the creators of this site have spent time in prayer, in God’s word, and searching their own heart and I agree with their conclusion. I think God would enjoy this site (with no attention to the name) because of Christ’s followers attempting to help each other reach one more for Christ.
Neal Locke
April 22, 2008
I feel your pain: If you think people get offended when they see the words “church” and “suck” in the same sentence, see what they do when you write about the church and masturbation… Geez!
nvalentine1977
May 8, 2008
…The Word commands us to be separate…that particular phrase out of all these swirling debates jumped out at me for some reason and actually spawned what I am going to officially dub as my “Inaugural Blog”. I’ve always wanted to be a journal-er, you know, those antiquated people with outdated vernacular that have subtly morphed into those people called bloggers by the purveyors of all things post-modern. I’ll spare all of you the entire contents of three entire handwritten, college ruled notebook paper that arose as a result the spark of creativity reading this thread in it’s entirety caused. But in case I’ve now made you curious, look for my new blog I’m literally about to create titled “churchmarketingsucks” at blogspot, if that name isn’t already taken. Sigh, I mean I guess I will be okay if I have to be “churchmarketingsucks1977″ for you to find it out here in cyberspace. Ironically, I promise not to try to take advantage of the situation and whisk you away from this site in a desperate attempt to sell you billboard real estate. Nor am I trying to usurp whatever real-life official “churchmarketingsucks.com” blog that may or may not exist. You’re simply officially invited to visit, stay awhile and chat even, if you’re so inclined. Hell, my little sister was a blogger before some nameless entity created the term “blogger”. I mean, I’m even a born and bred good Southern Belle from Alabama! I just realized that I just said hell. Oh crap! Seriously! I even used the proper entire full name of the website, not once but twice without physically cringing! Wait, what was the point of this conversation, again? I got sidetracked ; )
Okay, hold on a sec. Just went and created my new blog at blogspot. Come on over if you’re interested in reading the very first blog I’ve ever written in my entire 30 years of existence ; )
Pastor
August 2, 2008
Just as I figured. Your choice of words attracts mostly others who likewise take great pleasure in justifying their sin. If you are right in your defense of your vulgarity, and the Bible does not condemn specific words, why are you not using the other four letter words? Could it be that you do recognize a line that should not be crossed? You have just pushed the line a little further that your mother did. You should be ashamed!
Katharine
August 3, 2008
Coming back to Keith’s question, do words lose their power from overuse? Definitely.
“Sucks” is where “bloody” was about a century ago. “Bloody” used to refer to menstrual blood. But with such a metaphor, one word bears the meaning of another. If you never explain the metaphor to the next generation, they take the word at face value and it loses the overtones.
And when “sucks” as a disparagement entered my lexicon in the ’70s, it was half a phrase that was not sexual, but scatological. It was coprophagic, more shocking and disgusting than any intimacy between two consenting adults.
“Bloody” and “sucks” have both been overused. The reason people overuse them is because they work.
As marketers, we have an obligation. If we call attention with a shocking introduction, we had better be darned sure that the message we are introducing is worth it. I think this site is worth it.
Rob
August 3, 2008
We’re here to worry about how the the use of a given word might make us feel?
That sucks.
Pastor
August 12, 2008
No, Rob, you think too small. We are not just talking about the improper use of a “given word” as you put it. People who object to this word are trying to present one or several greater truths. Such as: our culture is becoming coarser in its language and that should not be supported by Christians. We are to be a preserving force like salt. We are not to succumb to the pull of offensive culture, but as the Bible says, we are to rebuke the works of darkness. It is time for Christians to act like and talk like Christians instead of jumping on the bandwagon of sick society. Grow up.
Rob
August 24, 2008
Hey “Pastor”,
Your post illustrates your hypocrisy. Are Christians supposed to accuse others of “small thinking” and insult people by telling them to “grow up”?
My post apparently struck a nerve with you. That might be a good thing inasmuch as it clearly provoked thought from you. Indeed, it’s clear from your response that your view of righteousness is somehow threatened by the naysaying of another person.
O ye of little faith. I encourage you not to be self righteous like the Pharisees. IF you’re going to be a disciple of Christ, you might want to play the part. Apparently, you haven’t yet risen to that particular level of spiritual development yet. don’t mistake being righteous with taking an authoritarian tone toward someone who has differences with such trivialities as worrying about letting slip an occasional coarse word. The last time I checked, we were both human. That said, I feel as qualified as you to voice an objection to those things I disagree with -like being a phony Christian who’s filled with self-importance, for example.
Rob Adcox
September 18, 2008
How sad that some on this board claim to be Christian while expressing themselves so arrogantly and haughtily. In fact, it sucks.
Randy W
November 26, 2008
Certainly Paul set the mark in his desire not to offend. The fact that you have to start out defending the name of the site should itself be an indication to you that not only was it a poor choice, but that it would distract from the real purpose of the site. The use of ‘common’ words (like ‘suck’) usually is indicative of a poor or lazy vocabulary. It’s similar to ‘settling’ on a close rhyme in a song. A good songwriter doesn’t quit until he finds the right lyric. I think you gave in and gave up too early. You could of come up with something better. You’ve already wasted too much time on a bad URL.
bob
December 8, 2008
i guess i’m in that undesireable group. i’m old enough to remember the word that came after suck, and we used it everytime. on the marketing side, go with the best idea. on the christian side (and i do think the 2 may be on opposite sides in this instance), i’m not sure why such an attachment to profanity. words certainly are just words. but then again, words are words. if i were doing an ad campaign, i’d probably just go with “sucks” and be done with it. i just get the feeling you really want people to notice that you said the word “suck” and that’s a little too poser for me. just my thought. overall, the stuff on this site is great.
j.classic
April 20, 2009
I wasn’t offended by your name, but i’m sad that you think words don’t matter.(& surprised since this is like marketing 101! look up the greek word LOGOS) “Sucks/Stinks” makes u seem kind of shallow & full of yourselves even though u try to act humble. Like in doing good, u miss the point. God made everything using words, He says to pray (using words), death & life in words Prov 18:21, yeah he says build each other up with words. Rom 10:10, u get salvation with words. Words have MEANINGS. suck means its bad because its sexually perverse Like what gay men & whores do(an abomination)so ur saying their marketing stinks, it sucks, its perverted like this world.You’ve equated these things. Look at the word God uses for describing His creation, It’s “GOOD” & how many words does God use to show us what He’s like, what His name is? I like ur site, I’ll keep looking at it,& hope you’ll consider the power of words. 1 Cor 1:26 is for those ppl whose ministry tools u say “suck” or “stink”, your word choice reveals your true charachter & attitude. Yes you marketers have a gift, but who wants help from someone who first says, “YOU’RE so DUMB!!” Christian orgs aren’t selling Jesus (hopefully). They’re describing themselves & their lifestyle. I hope CMS & readers aren’t Matt15:14.
j.classic
April 20, 2009
btw I’m 23. the word is still in effect. People know exactly what Sucks & Stinks mean. Stinks means foul odor, or that u are toning down from Sucks. I came to your site beacause I thought it would be about how worldly it is to “sell” church & use marketing like that. But then I found that you’ve lifted yourselves to be authorities on marketing church! Let’s say that one day churches can only use one word to “market” or show people where to go. I hope that word will be JESUS with the message of salvation. how will you improve on JESUS?
j. classic
April 20, 2009
Last thing, it’s funny that your first goal is to frustrate. Like satan, you’re stealing, killing & destroying. but i have used that time to plant God’s true message here.
Erich
May 11, 2009
Look at the Bible again. Strong language. Where doe the word in question come from. Do we know. We are called to be different not like the world. Last thing I heard come out of a non-Christian person was that word. It’s not a righteous word at all. Lets clean it up! You know better. Don’t use the Bible as a means to hide behind sin. Taking the Bible out of context is so commin. Be different.
MArc
July 30, 2009
Read Alan Hirsch’s The Forgotten Ways and discover that sucks is exactly the right work for the attractional evangelical model most churches follow.
Aaron
October 4, 2009
The fact that this page even exists shows that the word “suck” still has negative sexual connotations for a lot of people and is therefore a barrier to them, as others have said. If the word didn’t still have those meanings, you wouldn’t feel the need to justify your use of the word. But I guess you don’t actually want to reach the people who complain about the word. You are marketing to the youth and the twenty-somethings, who are the ones that use that word. That’s pretty obvious. Good luck trying to win over anyone older with the use of what they were always taught is a filthy word.
Clyde Hughes
October 23, 2009
Profanity is an effort of a feeble mind to express itself forcibly.
Shelle
March 4, 2010
I came to your site by the power of the Holy Spirit. I am one of those “Sucky” marketers that you speak of in your site. I am severly dyslectic and always have typos on anything I write. Your site brought conviction and surrealness to my spirit. THANK YOU. I have taken my site completely down until God can bless me with an editor. I know that a handicap, poor education, or any of the hundred other excuses Christians use to defend their poor marketing God deserves better. Again I thank you for this wonderful site.
Tom Duregger
May 25, 2010
Just thought that I would throw this out there for consideration. The 3rd Chapter of Job is Job cursing the day that he was born. You will notice that there seem to be no vulgarities or slang terms present in his comments. The Bible text is full of blessings and curses and profane speaking from the righteous is pretty much abscent.
Consider Job 3:
“After this Iyob opened his mouth and cursed the day of his birth. And Iyob spoke, and said, “Let the day perish on which I was born, and the night it was said, ‘A male child has been conceived.’ Let that day be darkness. Let not Eloah from above seek for it, nor let light shine upon it. Let darkness and the shadow of death buy it back, let a cloud dwell on it, let all that blackens the day frighten it. That night – let darkness seize it. Let it not be included among the days of the year, let it not come into the number of the months. Look, let that night be silent! Let no singing come into it! Let those curse it who curse the day, who are ready to stir up Liwiathan. Let the stars of its twilight be dark. Let it wait for light, but have none. And let it not see the eyelashes of the dawn. For it did not shut up the doors of my mother’s womb, nor hide trouble from my eyes. Why did I not die from the womb, come forth from the belly and expire? Why were there knees to receive me? Or breasts for me to suck? For now I would have been lying in peace. I would have slept – then I would have been at rest, with sovereigns and counsellors of the earth, who built ruins for themselves, or with rulers who had gold, who filled their houses with silver, or as a hidden untimely birth, as infants who never saw light? There the wrong cease raging, and there the weary are at rest, the prisoners rest together, they do not hear the voice of the oppressor. The small and great are there, and the servant is free from his master. Why does He give light to the sufferer, and life to the bitter of being, who are waiting for death, but it does not come, and search for it more than treasures; who rejoice exceedingly, they are glad when they find the grave? Why does He give light to a man whose way has been hidden, and whom Eloah has hedged in? For my sighing comes before I eat, and my groanings pour out like water. For that which I greatly feared has come upon me, and that which I dreaded has overtaken me. I have not been at ease, nor have I been undisturbed, nor been at rest, yet trouble comes!””
(Job 3:1-26 The Scriptures 1998+)
Larry
June 4, 2010
For all you people upset by the word “Sucks”, just be glad they didn’t go with the original name they had planned on using for this website… churchmarketingblowsgoats.com … which I personally like even better… also, remember if the world didn’t SUCK we’d all fall off…
Ken J.
August 20, 2010
What troubles me is not so much the use of a particular word, but the idea that in using that word we are becoming “authentic” or “real”. This seems to indicate that genuineness is defined by acting out whatever we feel. I don’t believe the Scriptures teach us that. Rather, we are to be self-controlled and godly in our speech and actions despite what we may “feel” at any given time. There is to be a distinct difference between us and the world, yet so often today we seek to “market the church” by imitating the world.
AP
August 27, 2010
The site seems pretty cool out of what I have seen. But I will say Tony Campolo is far from being a good standard for what is right and wrong.
Mike
September 14, 2010
The whole “Relevancy” and “authentic” movements su….no, I’m not going to use that word. Using words like s*ck just shows how hard you’re trying to prove that you are hip and relevant and authentic. I attended a Phoenix Suns playoff game, and was shocked at how many young people (under 25) were using the F word, and with what frequency and volume. Clearly, this is a word that – in our day and age – is being used commonly to describe great emotion. So should we use it in the pulpit? Why not – isn’t it relevant – - authentic? You are missing the whole point: Christ doesnt change. He doesnt alter Himself or His message for what we think is hip. We can still use Baptist Hymnals from the 1970s if we want, (after all, many are still in great condition)…or we can donate our pianos and organs in favor of drums and guitars, and get our long-haired youth to join the praise band. Neither is right or wrong. There is a line in a song from Swithcfoot I like, talking about how we are ALL “painfully uncool”. Yes, we are all dweebs. The Lord looks for the intent. Let us follow Him as the Shepherd, and administer in the Body of believers where He sends us, in the path He has chosen for us (Proverbs 25), using the method we believe He would have us use for that Body (Paul asys he has become all things to all people so that he might win some). Whatever we do, let’s do all for the glory of God. I’m not convinced that using the word s*ck glorifies Him….its just another feeble attempt to prove that we are on the supposed “cool” side, which doesn’t exist.
David McClave
October 11, 2010
Kevin,
I’m a professional marketer, and have been a junior high pastor at my church, where I was harshly criticized once for blurring the lines of sin. Hahahaah! In my attempt to DEFINE sin by drawing a line between (1) that which goes against our bodies, fellow humans and God and (2) that which Man says is unacceptable, I inadvertently angered a few parents who have a personal problem with alcohol. This was a very similar battle to your battle of words, and I must say that I agree with your defense of the use of “sucks.” Our pastors in my church have all used the word.
A GREAT argument about the changing context of our culture and word use is with the word “gay.” Imagine a girl in the 1920s referring to a carnival she’d like to go to, saying to her mother, “THAT is so gay!” Now imagine a 13 year old boy today, referring to something that “sucks:” “THAT is so gay!” Interesting how the cultural context and specific context completely change the meaning, AND whether or not you consider the word to be vulgar!
To those who are law-based, rule-focused, judgmental Christians, I’d say, “open your bible and read through the whole New Testament again and relax your grip on your perception of those around you. Jesus came with a message of love, (not the feeling, the ACTION), and the book of Matthew is rife with examples of his unconditional love for the lowest of low. Paul speaks in many of his letters about loving rather than judging, and it’s good advice, if not downright saving advice.
To those of you who like to sprinkle all your speech with “colorful metaphors,” I’d caution you to heed Paul’s words about not using profanity, (or whatever your translation says it it – it IS low speech), if for no other reason than the fact that raising your personal standard WILL raise that of those influenced by you. It doesn’t mean not being real, it means raising the standard for all.
Edward
January 23, 2011
I’ve been in the advertising industry and I think, Church Marketing Sucks’ marketing failed big time. You’ve already lost a significant part of the market you’re trying to reach out. I agree that your concept is witty, the double-meaning thing. But sometimes, like what happens inside the brainstorm rooms of ad agencies, a merely witty idea should be killed in favor of an idea that would get the message across in the most effective way.
I really appreciate your vision for the Church. Too bad a lot of people belonging to your target market wouldn’t bother reading the important things you have to say. Think about it brother.