Some people take issue with our use of the word ‘sucks’, and we understand their concerns. Growing up, some on our team weren’t even allowed to use the word, and our moms still don’t like it.
Looking to the Bible, we don’t find a list of ‘naughty’ words to stay away from. In Ephesians 4:29, Paul admonishes us to watch the way we talk. This doesn’t refer to specific words, but to the character of what we say. Looking through the book of Job and the book of Psalms, there are some pretty choice words used by men of God. In Job 3:8, Job says “May those who are good at cursing curse that day” (MSG). There’s plenty of precedence when it comes to being authentic in our emotions and feelings—that includes the words we use.
Which is exactly what we’re doing with the name Church Marketing Sucks.
We’re being authentic. We’re being real. We’re doing the same thing we’re asking the church to do when it comes to communicating and marketing who they are.
Profanity is culturally and contextually defined. There’s nothing inherently bad about any word. In our changing culture previously profane words are losing their original unwholesome associations. ‘Suck’ no longer references a sexual act in today’s context. Instead, it means something disagreeable or offensive (some might say our defense of the word ‘suck’ sucks). Likewise you could be just as profane and unwholesome using clinical language—it’s the context that makes the difference.
In the end we’re trying to help the church. We have better things to do than argue word choice, and we think the church does, too.
Many recall a familiar message by Tony Campolo where he uses the four-letter “s” word. Iterations exist all over the place (including the Internet), but the context goes something like “[This many] children have died of hunger today and you don’t give a s–t! In fact, you are more concerned with the fact that I said ‘s–t’ than [this many] children died of hunger.”
While this story may be a little harsh to those of you who don’t like our word choice, the point remains. Too often the church gets distracted by lesser things and misses the point. Our point is that church marketing is lame and needs some help. We’re using strong language to get your attention and make that point, but the point isn’t our word choice—it’s church marketing.
Read through the site. We hope what we’re doing pleases God and is helping churches around the world, and that isn’t lessened by a word thought to be vulgar once upon a time. If you don’t think so, we apologize for offending you.
In fact, we understand your concern and have made an alternate url available: ChurchMarketingStinks.com. It will redirect to ChurchMarketingSucks.com, but if you have a problem printing the word ‘sucks’ we’d encourage you to use this less offensive alternative. (read our press release Church Marketing Sucks Provides Alternative Address)