Quoth marketing guru Seth Godin:
The health risks aside, this is smart marketing. (And is there anything wrong with a church doing marketing? Churches have always done marketing.)
Marketing doesn’t mean advertising.
The NYT story covers the church in exceptional detail, mentioning a lot of their marketing efforts, including xBoxes, billboards, fliers, postcards and more. 147 people showed up for the first service in 1997. Now weekly attendance averages 5,000. Last year 1,055 people checked the box on the pew cards to commit their lives to Christ.