Newsweek has an article this week covering churches in the Chicago area and how they’re catering to Latinos.
On the upside, several churches are finding success using marketing methods like direct mail and gearing programs for niche audiences.
On the downside, the infighting is pretty blatant:
From her perch at the tiny Iglesia de Dios Peniel, Pastor America Garcia eyes Rebano [Companerismo Cristiano—a Pentecostal church in the Humboldt Park area of Chicago—] down the street—where female congregants might sport tight pants and belly rings—with suspicion. The place is rife with “libertinism,” she says. “When people leave, they go to orgies, to movies, to dances!”
Rebano’s Lynette Santiago has heard all this before. Back when her parents led the congregation and replaced old-school coritos, or spiritual songs, with a salsa band, a disapproving pastor labeled her mother “the Devil.”