You could win tickets to a sold-out U2 concert from a church. Christ’s Church of the Valley in Peoria, Ariz. is giving away the free tickets on their web site. Hopeful U2 fans in the Phoenix area (or looking for a road trip on April 15) can enter online and return daily to increase their chances of winning.
The promotion doesn’t require visiting the church, though they are hoping to promote their Easter service, which is more of a family fun day, including an outdoor service, free food, and a carnival with inflatable games, face paint and more.
In addition to promoting their Easter service, the church is also offering a link to a list of commonly asked questions about Christianity, in hopes of sharing the Gospel with curious U2 fans.
With all the spirituality infusing U2 and their music (see Walk On: The Spiritual Journey of U2), as well as their world’s biggest rock band status, this seems like a smart promotion. They’re tapping into the word of mouth power of a world famous icon, yet it’s limited to a local level. It’s also a low-risk outreach—it’s easy to tell friends about and there’s no catch forcing someone to attend a church service in order to win.
Though a little skepticism is necessary. Contests aren’t always marketing homeruns, suffering from potentially diluting the brand, upsetting the losers, and not paying off. Successful contests often let everybody win at least something and give away whatever the company is selling (so as not to distract from the company’s brand), though the latter is more difficult for the church.
We’ll have to wait and see. As for me? I know I could go for some free U2 tickets—too bad Phoenix is 1,800 miles away.