According to Advertising Age, Google is looking for an ad agency in what would most likely be a multi-million dollar account. Google has never had an ad agency before, relying almost entirely on word of mouth.
Apple, on the other hand, also relies on word of mouth, but has had an agency from the beginning. Their ads are legendary.
When it comes to the church, word of mouth is without a doubt the best form of advertising. Ask nearly anyone in your church why they came and chances are pretty good it is because they were invited by someone, not something.
Google has a host of incredible tools that people talk about to others.
Why would Google be looking to an agency to create advertising?
Apple has very cool products and gadgets that cause people to drool on others.
Why does Apple invest so much in its advertising each year?
Churches have the greatest story every told, definitely worth spreading to others.
Why don’t churches invest more in advertising?
Word of mouth is only good when the person who can spread the word remembers to say something. Advertising is one of the things that can initiate such an action.