Industry Insider on Church Branding

October 26, 2004 by

Chris Busch, who apparently wishes he owned our domain name (thanks!), gives some helpful general insight to the topic of church branding. Busch works for BMC Advertising, a company that helps ministries with advertising.

Two BMC employees are blogging, Busch and Michael Staires. The two spent a day with marketing guru Seth Godin (author of Purple Cow and Free Prize Inside), which is enough to cause jealousy among anyone with a foot in the marketing world.

Post By:

Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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5 Responses to “Industry Insider on Church Branding”

  • Chris
    October 26, 2004

    Hey Kevin, thanks for the ping.
    Yes, I do admire your domain name. But I admire even more what you are doing with it.
    Keep up the great work.
    See you around the blogosphere.


  • bobbie
    October 26, 2004

    great article on branding in the november issue of ‘wired’ magazine called ‘the decline of brands’ by james surowiecki. thought you’d find that an interesting read with your current topic.


  • Chris Busch
    October 27, 2004

    Church Branding 2
    More Blather in the Blogosphere

    A recent “press release” I viewed at Religion News Service was titled – UNIQUE LOGOS HELP PEOPLE ‘REMEMBER YOUR CHURCH’. Turns out this “news release” was from Lifeway, who happens to sell a custom logo package to churches. Seems


  • Chris Busch
    October 28, 2004

    Church Branding 2
    More Blather in the Blogosphere

    A recent “press release” I viewed at Religion News Service was titled – UNIQUE LOGOS HELP PEOPLE ‘REMEMBER YOUR CHURCH’. Turns out this “news release” was from Lifeway, who happens to sell a custom logo package to churches. Seems


  • Greg Powell
    December 16, 2009

    Branding seems to have a taken a completely different spin since this post was made. Now with so many ministries taking to the web their brands seem to be more focused online then make their way down to the actual building/print.



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