Chris Busch, who apparently wishes he owned our domain name (thanks!), gives some helpful general insight to the topic of church branding. Busch works for BMC Advertising, a company that helps ministries with advertising.
Two BMC employees are blogging, Busch and Michael Staires. The two spent a day with marketing guru Seth Godin (author of Purple Cow and Free Prize Inside), which is enough to cause jealousy among anyone with a foot in the marketing world.