If You Don’t Build It, They Will Come

September 24, 2004 by

Isaiah Church has no building, but that’s okay. Rev. Troy Benton plans to build his church by forming a congregation first, and worrying about a building later. It’s a common practice for new church plants to forgo a building project and focus on people.

What if the local church was known for its people and not simply its location on the corner?

Post By:

Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998 and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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2 Responses to “If You Don’t Build It, They Will Come”

  • Troy Benton
    November 4, 2005

    thanks for posting this article


  • Derek Hale
    December 5, 2006

    Bravo!
    I am pastor of Convergence Church in Crestview Florida and we also have no permanent building. We are in a rented space and it is incredibly liberating. We had a gentleman from our church offer to give us land to erect a structure, but it did not fit in with our vision of community first. We feel God wants us to build a church…in lieu of building a building.



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