Working with hundreds of churches over the years, I get so frustrated with the “we don’t have any money” excuse so prevalent with today’s pastors and church councils. I understand tight budgets, small tithe and offering collections, and options too numerous to count for what to do with the limited money churches do have. From building funds to paper for the copier, better toys in the nursery to paying the electric bill, church ain’t cheap. Add in all of the ministry options like youth group trips to Mexico, holiday productions, and new curriculum for Sunday school, and you’ve got bona fide benevolence bliss.
In business, there is a saying that goes something like:
If you can’t afford to advertise, perhaps that’s why.
In other words, if you don’t have the money to promote, market and build awareness of who you are, perhaps that is one reason why you will be limited in your potential. I think often times, instead of building potential, we expect it. (Aren’t there several parables where Jesus talks about storing up for the harvest, being faithful to reap a good return on what you do have, etc.?)
Certainly there is good “spiritual” return on the investment into curriculum, Bibles for new believers, etc., but I also believe the return on good marketing for your church will yield very favorable results well into the future. It’s not rocket science: the more people you promote to, the more people will come to your church.
And how are you going to promote to more people if you don’t spend any money doing it?
What would it look like if you put a certain percentage of your monthly revenue every month to the side for future marketing? Kind of like a savings account for church marketing. Continue doing this and increasing (or decreasing) the amount so it fits with annual planning.
Please, no more complaining about not having any money to market the church. Either you’re going to be a church that grows and reaches more people for Christ, or you’re not. Marketing plays a big role in this.