Everything. The church should know that. Yet again and again you’ll see churches with baffling names, either for the entire church or for programs or titles. You might think I was married in a retirement community (“Spring Lake Church”), and you’ll definitely wonder what two staff members at Bethlehem Baptist do (Pastor of “Evangelism, Discipleship & Assimilation,” Pastor of “Student & Young Adult Care & Assimilation”).
When businesses pick a name, they spend a few million. So why can’t the church spend a few minutes? The naming and branding company Igor offers a free 52-page PDF Naming Guide, which covers some basic strategy for picking product and company names. If your church is considering renaming itself or even just looking to name a new ministry, check out Igor’s free advice.